Brand Identity Systems
Build cohesive identities — from strategy and marks to a system a whole team can use.
The full curriculum is below. Enrolment opens when this course goes live — and your practice XP already counts toward it.
Curriculum
Clear, example-led readings — no fluff. Every module ends with a knowledge check; every chapter closes with a test and a practical project.
Meelro Module Assistant on every module
An AI tutor scoped to the exact module you're on — ask questions, get examples, and get unstuck at your own pace. Usage scales with your plan.
What a brand actually isPreview
Reading·Knowledge check·Assistant
Positioning and audiencePreview
Reading·Knowledge check·Assistant
Turning strategy into a brief
Reading·Knowledge check·Assistant
Chapter test
5 multiple-choice · 2 written questions
Practical work · Build a brand mood board
Invent a brand of your own and design a mood board that expresses three adjectives for it — bring together type, color, and imagery directions on one board. Submit it.
Principles of a strong mark
Reading·Knowledge check·Assistant
From sketch to vector
Reading·Knowledge check·Assistant
Testing at every size
Reading·Knowledge check·Assistant
Chapter test
5 multiple-choice · 2 written questions
Practical work · Design a logomark
Design a single logomark for your invented brand. Show it working at three sizes on one frame — a favicon, an app icon, and a large display. Submit it.
Color and type in an identity
Reading·Knowledge check·Assistant
Lockups and clear space
Reading·Knowledge check·Assistant
Applying the mark
Reading·Knowledge check·Assistant
Chapter test
5 multiple-choice · 2 written questions
Practical work · Design three brand applications
Apply your mark to three touchpoints — a business card, a social avatar, and an app splash screen — keeping it consistent across all three. Submit the set.
What belongs in a brand guide
Reading·Knowledge check·Assistant
Do's and don'ts
Reading·Knowledge check·Assistant
Handing off to a team
Reading·Knowledge check·Assistant
Chapter test
5 multiple-choice · 2 written questions
Practical work · Design a mini brand guide
Design a one-page brand guidelines sheet for your brand showing logo usage, clear space, the color palette, and one clear “don't”. Submit the page.